Buying all matching extensions ?

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I know people do this all the time and it has been said that if you have the money, you may as well too.

So it has been said that buying up all the major extensions under your brand/site name is worth it. You just have the ones you wont be using redirect back to the main site or you do what Twitter does and gives you an error and tells you to go to the .COM domain.

What are some advantages to doing this, if any at all? Is it worth the investment?

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