Hosting options for a Moscow audience

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A long-time client of mine just asked me to quote a price for hosting an e-commerce site that will target consumers in the Moscow area. I already host a U.S. version of the same concept he wants to deploy for the Russian audience.

All of my hosting infrastructure is U.S. based. While I would love to leverage the spare capacity of my existing servers, I also want to make sure that the web site is responsive in eastern Europe.

Questions:

Should I seek out an eastern European host?

What about Amsterdam? Seems like lots of data centers have a presence there. Is that close enough for reliability and reasonable network response?

Any other concerns I should be thinking about?

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