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How hosting providers get free coupons ?

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I see many hosting providers like ( Godaddy, Hostgator, hostmonster, bluehost and more ) are providing free yahoo, Google, facebook..etc coupons and credit.

How do they get this free coupons ? Do they pay for this or a kind of partnership? Purchase directly from Google , Other vendors ??

What should a Webhosting provider do to act the same and get a free coupons for their customers ?

Thanks in Advance,

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