Is it good to offer Unlimited plans?

Big on Hosting. Unlimited Space & Unlimited Bandwidth

What do people think about offering unlimited plans? Loads of web hosting companies do it these days (including me, to keep up with competition), although they ALL obviously have some sort of limit. In my experience the mass majority of customers aspect this as a must these days. Obviously the majority of people on here are experienced, so know all about limits and keeping a image.

Do any of you offer unlimited plans? Have many problems with people using excessive amounts of bandwidth and space?

All your suggestions and experiences would be great!

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