Question about the most appropriate web hosting service from a total noob

Big on Hosting. Unlimited Space & Unlimited Bandwidth

I have been doing research on web hosting providers for my online business and am a little overwhelmed with all the services available. I am hoping that I can receive some advice from people who have experience in the industry.

Some details:
(1)Budget is about $100/month
(2)Will be dealing with sensitive information like bank account numbers (Have done some research on SSL certificates, any recommendations would be appreciated)
(3)It’s a startup so there are no users yet but need to be able to scale resources
(4)Uptime is incredibly important
(5)No video streaming or other large files are downloaded from my website

So based on my details, what are some recommended web hosting services for my particular business. If you have a service provider that you think fits my needs then please let me know so I can check them out. I have been looking at cloud hosting which sounds great but how do I determine the costs? One of my competitors uses Rackspace as their service provider. Any feedback would be greatly appreciated.

If you need more details then please ask. Thanks again for any help.

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