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Which hosting do I need? (TV Advert)

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We have a few sites on a shared hosting plan.

However we have big plans for a few of the sites. This includes sending two batches of 40,000 emails out (not from the server, but will receive a few clicks) as well as a few TV adverts.

What hosting do we need? Will a dedicated server be enough, or should we be looking at cloud hosting incase of any traffic spikes after the TV adverts?

Confused. Thanks

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